04 — Content strategy
Content strategy
Content architecture, editorial direction and SEO strategy for brands that want to grow through content.
I've led content at scale — building behavioural content systems, keyword architecture and editorial frameworks that perform. I work with brands as a fractional content director, embedded strategist, or senior consultant.
Case studies
Head of Content · 3 years
98% year-on-year organic traffic growth
Built and led the content function for Samsung Food’s global nutrition and recipe app — formerly Whisk. Developed behavioural content frameworks, keyword architecture, and a full editorial system spanning UX writing, SEO content, and brand voice. Grew organic traffic by 98% year-on-year.
98% YoY organic growth
Content retainer · ongoing
Brand voice and content strategy
Long-term content retainer covering campaign copy, travel editorial, SEO content strategy and brand voice for one of the world’s largest travel agencies. Responsible for both strategic direction and hands-on content production.
Ongoing retainer
PR & content · ongoing
Shamwari, Isibindi Africa, Grootbos
Press releases, media kits, seasonal campaigns, editorial pitch strategy and content calendars for South Africa’s leading luxury safari and coastal lodge groups.
Multiple retainers
What I can do for your content
- Content audits
- Keyword and topic architecture
- Editorial calendar development
- Brand voice and tone of voice guides
- Content team structure and hiring briefs
- Fractional Head of Content
- Embedded content director
- Content strategy consulting
- SEO content frameworks
- Performance reporting and optimisation