Content and SEO writing
Content and SEO writing
Long-form content and SEO writing across travel, lifestyle, food, health, insurance, and B2B. The same editorial standards I apply to magazine features, applied to brand content.
I write content that ranks and reads well across a wide range of categories. Whether you need a consistent content pipeline, a one-off deep-dive, or a programme of SEO-led articles, I bring the same editorial standards to brand content as I do to magazine features. I also build the content strategy that sits behind the writing: keyword architecture, topic clusters, and AI search optimisation for brands that want to be found in both traditional search and AI-generated results.
Travel
- Wining and Dining on Norwegian's NCL PrimaFlight Centre
- Ethiopian Airlines: Flying on the New Spirit of AfricaFlight Centre
- Deeper Into South Africa: Towns Unexplored By The Average TouristPassion Passport
- Discovering Pretoria's Dinokeng ReserveMy Itchy Travel Feet
- Insider's Guide to Paternoster, South AfricaTravel Curator
- In a Rush to Slow Down: Coming Face to Face with a RhinoResonate
Lifestyle & health
- An Introvert's Guide To Dealing With Zoom BurnoutChegg Life
- The Implications of “Sharenting”Good Housekeeping
- I Work Out Almost Every Day – Here’s How I Trick Myself Into ItSF Gate
- This Sunscreen Helped Me Survive a Week Horseback Riding in AfricaSF Gate
- Surefire Tips For Preventing Hat HairSF Gate
- Here’s Why You Should Splurge on Egyptian Cotton SheetsNew Haven Register
- A Meat Thermometer is the Underrated Kitchen Tool We All NeedSF Gate
- What’s the Difference Between Red and White Wine Glasses?SF Gate
- Why You Need A Wine Decanter In Your KitchenSF Gate
Food & nutrition
Pet
- Can Dogs See Colour?PD Insurance AU
- How To Speak DogPD Insurance NZ
- IVDD in Dachshunds and Other Dog BreedsPD Insurance AU
- Pets and Mental Health: Five Ways Pets Help Our WellbeingBlue Badge Insurance
- Low Maintenance Pets For People With Limited MobilityBlue Badge Insurance
- Pets and Breakups: How To Navigate ThemPD Insurance NZ
- Pros and Cons of Raw Food for PuppiesPD Insurance NZ
- How to Stop a Dog Pulling on the LeadPD Insurance AU
- How to Look After Your Cat's TeethPD Insurance NZ
- Diabetes in Dogs and CatsPD Insurance NZ
- When Should You Get Insurance For Dogs and Cats?PD Insurance AU
Insurance
- Do I Need Life Insurance in Retirement?MiWayLife
- What Is General Liability Insurance – And Do You Need It?Rapid Solutions
- Subcontractors and Insurance – Are You Covered?Rapid Solutions
- 5 Ways Blue Badge Insurance Differs From Traditional InsurersBlue Badge
- Are Older Cars More Expensive to Insure?PD Insurance AU
- Five Ways To Lower Your Car Insurance PremiumPD Insurance AU
- Pet Insurance vs Savings – What’s Right For You?PD Insurance NZ
- Where Do You Stand with Pre-Existing Conditions and Pet Insurance?PD Insurance NZ
- Is Your Car Insurance Valid if Your Drivers Licence has Expired?PD Insurance AU